Singapore Advisers Capture 79.4% of New Life Policies

News Desk: Singapore’s life insurance advisers continued to dominate new policy sales in the first half of 2026, with financial advisory representatives and tied agents together accounting for 79.4% of all new policies purchased.

Data released by the Life Insurance Association Singapore showed the two channels handled a combined 504,951 policies as more people reviewed their protection and wealth needs.

Financial advisory representatives posted the strongest growth in weighted new business premiums, which climbed 35.9% year on year from 777.9 million dollars to 1.1 billion dollars. That channel took 37.3% of total weighted premiums and 40.8% of the overall sum assured.

Tied representatives led by pure volume, writing 40.7% of every new policy sold and underscoring the lasting value of face to face advice for many buyers.

Bank representatives contributed 25.8% of total sum assured while online direct channels managed 5.2%. Policies bought without any intermediary made up the remaining 0.9%.

Looking forward, industry figures indicated that the focus will stay on making health insurance more sustainable and on improving financial literacy so that Singaporeans can better navigate changing healthcare and retirement needs.

One association official noted the commitment to equipping consumers with the knowledge and confidence to decide on their long term financial well-being.